Individual behavior such as choice of fashion, adoption of new products, and selection of means of transport is influenced by taking account of others' actions. We study social influence in a heterogeneous population and analyze the behavior of the dynamic processes. We distinguish between two information regimes: (i) agents are influenced by the adoption ratio, (ii) agents are influenced by the usage history. We identify the stable equilibria and long-run frequencies of the dynamics. We then show that the two processes generate qualitatively different dynamics, leaving characteristic 'footprints'. In particular, (ii) favors more extreme outcomes than (i).