@phdthesis{lefranc:tel-00880325, TITLE = {{Le management de l'experience client : au-del{\`a} des enqu{\^e}tes satisfaction, la mesure de l'exp{\'e}rience v{\'e}cue}}, AUTHOR = {Lefranc, Elisabeth}, URL = {https://theses.hal.science/tel-00880325}, NUMBER = {2013CNAM0862}, SCHOOL = {{Conservatoire national des arts et metiers - CNAM}}, YEAR = {2013}, MONTH = Jun, KEYWORDS = {Customer Experience Management ; Customer satisfaction ; Experience economy ; Lived exp{\'e}rience ; Management de l'exp{\'e}rience client ; Satisfaction client ; Economie de l'exp{\'e}rience ; Exp{\'e}rience v{\'e}cue}, TYPE = {Theses}, PDF = {https://theses.hal.science/tel-00880325/file/LEFRANC_-_Elisabeth_-_1er_-_dA_pA_t.pdf}, HAL_ID = {tel-00880325}, HAL_VERSION = {v1}, }