The study undertaken in this thesis was the engeneering of new fluorescent dyes based on BODIPY and o-hydroxyphenyl-s-triazine units. The focus has been on the development of dyes displaying large absorption cross sections, emission wavelength tunability, high photostability and fluorescent quantum yields by using original synthetic strategies. As a part of our research program on the design of novel fluorescent dyes exhibiting large Stokes shifts, we developped an efficient method for the synthesis of o-hydroxyphenyl-s-trazine for which an anormalous emission was observed due to an intramolecular proton transfert in the excited state (ESIPT process). The fine tuning of the absorption and emission wavelength for both plateforms were achieved by extension of the π-conjugated system with aryl and alkyl moieties using palladium cross coupling or via a styryl linkage using Knoevenagel condensation. Another strategy to enhance the fluorescence performances consists in the rigidization of the plateforms. Various oligo-BODIPYs have been obtained by an unprecedented oxydative coupling reaction using Phenyliodine(III)bis(trifluoroacetate) (PIFA) in conjunction with a Lewis acid. All compounds spectral characteristics were investigated and their photophysical properties discussed.