This research approaches marriage ceremony among the Ait Soukhmanes by investigating how this practice and related oral literature evolve amid deep social and cultural modifications. The ceremony is presented in its global context and its constituents are analyzed and interpreted according to micro and macro contexts. The study focuses on the comparison of songs collected in their context of ritual performance in two different periods of time. The songs are analyzed with reference to the ethnolinguistic and hermeneutic approaches. The thematic analysis makes it possible to identify the link between act and spoken word in the performance as well as cross-cutting themes and beliefs. The literary approach has focused on the recurring stylistic processes of the songs. The relationship between the text and the overall context is established through the representations that these songs convey, such as the image of the ideal woman and the sense of honor. In the second part, the different factors influencing ritual practice and festive groups are highlighted. The conclusion is that beliefs and representations are more resistant than practices, these latter adapting to the way of life while undergoing external influences. The process of identity construction has been treated in the context of globalization where culture, especially artistic expressions, are a place of negotiation, resistance, affirmation and/or alienation. However, we see that the policies adopted to revitalize orality do not replace the primary orality which is preserved only when it is present in the community life. The open question remains how we can assure the conditions of the survival of oral literature.