In economy nowadays, the act of innovation is in general social; it requires the management of knowledge, and the techniques and methodologies to drive it. Innovation is not the product of one isolated intelligence, instead, it is the result of a multi-disciplinary workgroup lead by a process or a methodology. The conceptual design, which is found in the first stages of the innovation process, represents one of the most important challenges in industry nowadays. One of the main challenges faced by chemical industries related to the conceptual design phase is to provide the means in the form of methods and computational tools, for solving problems systematically, at the same time that benefiting from the collective efforts of individual intelligences involved. Hence, the main objective of this work is to provide a solution to improve the creative capacity of a team involved in the innovation process, in particular the preliminary (critical) phase of conceptual design. Consequently, it is important to understand the techniques, methods and tools that best support the generation of novel ideas and creative solutions. In addition, it is necessary to study the contribution of information and communication technologies as the mean to support collaboration. Web technologies are considered as complementary tools to implement methods and techniques in collaborative design, and particularly in the conceptual design stage. These technologies allow setting up distributed collaborative environments to bring together the resources and the experts who can relate the existing pieces of knowledge to new contexts. It is the synergy created in this kind of environment, which allow producing valuable concepts and ideas in the form of Collective Intelligence. Nevertheless in most existing solutions for collective intelligence or crowdsourcing environments, they do not report the use of a particular methodology to improve the participants' creativity. The solution in this work describes a social network service that enables users to cooperatively solve problems oriented (but not limited) to the phase of conceptual design. In this work we propose that the use of Collective Intelligence in combination with the model TRIZ-CBR could lead the creative efforts in a team to develop innovative solutions. With this work we are looking for connecting experts from one particular field, TRIZ practitioners and stakeholders with the objective to solve problems in collaboration unlashing the collective intelligence to improve creativity. This work uses the basis of the concept named "Open CAI 2.0" to propose a solution in the form of a theoretical framework. The contributions seek to move the development of the field in Computer Aided Innovation a step forward.