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Territorialisation culturelle et poïétique d'un espace intercommunal : Le cas d’Ouest Provence et la régie culturelle Scènes et Cinés

Abstract : Our research contributes to the understanding of a requalification and reorganization phenomenon by questioning cultural territorialization as a communicational process, in a context of territorial complexity where spatial referentials are multiplied, split up, recomposed and brought to compete with one another. Borrowing from the notion of territorialization as found in political sciences and geography, our posture is supported by a theoretical and methodological personal construction that enables us to build an oblique view point, the principle of which is the indivisibility of the above mentioned phenomenon’s components. Indeed, the originality of this research lies mainly in the combining of different approaches usually considered irreconcilable, given the polyphonic character of the discourses that participate in territorial poïetics - conditions of (re)generation of a territory - : the identification-based approach formed by political actors’ discourses, the function of which is the production and the circulation of standards and values in the public space, and the appropriation-based approach which is interested in the narrative given by inhabitants and practitioners of their territorial practices. The scientific argument of our thesis lies in the understanding of how this communicational process functions and its capacity to “enchant” an inter-communal space that becomes meaningful again, through the mediation of a series of discourses.In order to understand this process, we have used, as a case study, the urban community of Ouest Provence, which had the status of a “new town”, and thus benefitted for forty years, from major state development policies. This urban area, on the banks of the Etang de Berre, north west of Marseilles, where France’s major oil refineries, gaz and petro-chemical factories are located, is marked by this impressive industrial activity and the image of pollution that it gives. The Ouest Provence area is about to be “normalized”, by becoming an ordinary group of smaller towns with a new inter-communal status. From an ethno-semiotic approach, we have constituted and analyzed a heterogeneous corpus of circulating discourses (inaugural speech for Ouest Provence’s new identity, excerpts from the inter-communal newspaper inaugural issue, toponyms, logotypes, programs and editorials taken from the Scènes et Cinés’ cultural season) and instigated discourses (ethnographical conversations with political, administrative and cultural professionals and with the Scènes et Cinés’ spectators-subscribers). The intention was to bring to light the attempts by the political actors to modify the representations that local inhabitants and users have of their territory by restructuring in particular their theatre practices in order to re-enchant their territorial imagination. It is through an operator, the device of the cultural institution Scènes et Cinés, that this strategy is set up. The practice of theatre-going is thus described as a practice of mobilization of the inhabitants and the users so as to make them believe in this “imagined community” that the Ouest Provence embodies. The analysis of the practice narratives of the Scènes et Cinés subscribers gives us a glimpse of a territoriality where three aspects which we highlighted (the feeling of being at home, the commitment to the theatre, and the attachment to a sort of togetherness in this practice) are motivated by an emotional relationship to the territory. This theatre-going dimension seems to us fundamental, as it reveals all the complexity of the spectators’ relationships with each other and with the spaces linked to their cultural practices, which are particularly shaped by both individual and collective sensations and emotions. So, such a spectator experience is involved, at least temporarily, in the process of territorial enchantment.
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Submitted on : Monday, April 29, 2013 - 2:47:23 PM
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  • HAL Id : tel-00818880, version 1

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Emilie Pamart. Territorialisation culturelle et poïétique d'un espace intercommunal : Le cas d’Ouest Provence et la régie culturelle Scènes et Cinés. Sciences de l'information et de la communication. Université d'Avignon, 2011. Français. ⟨NNT : 2012AVIG1106⟩. ⟨tel-00818880⟩

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