The thesis focuses on the experimental investigation of the optical hybrid approach forquantum information processing. Specifically, two traditionally separated approaches, i.e.the discrete and the continuous-variable ones, are combined in the same experiment with twodistinct quantum measurements based on photon counting (photon number) and homodynedetection (quadrature components).The optical hybrid approach is first applied to generate high-fidelity non-Gaussian states,e.g. Fock states and Schrödinger cat states, which correspond to two types of qubit encodingsused in optical quantum information. The use of high-efficiency superconducting nanowiresingle-photon detectors leads to an unprecedented preparation rate, which facilitates thesubsequent use of these states. For instance, the two types of states are combined to generatefor the first time a hybrid entanglement between particle-like and wave-like optical qubits, aswell as the extension to hybrid qutrit entanglement. These novel resources may pave the wayto implement heterogeneous networks where discrete and continuous-variable operations andtechniques can be efficiently combined. Additionally, we also experimentally demonstratefor the first time the so-called squeezing-induced micro-macro entangled states.During this PhD, efforts have also been dedicated to implement a high-efficiency andlow-noise frequency up-conversion system based on two synchronized fiber lasers. Suchquantum frequency converter not only permits to extend the spectra of quantum statesto difficultly accessible wavelengths with current technology, but also constitutes a highperformancephoton detector especially in the infrared regime. Based on the conversionsystem, several applications are demonstrated, such as infrared photon-number-resolvingdetection, and few-photon-level infrared imaging.